Prof. Dr. Alexa Burmester

Assistant Professor of Applied Quantitative Methods

Prof. Dr. Alexa Burmester

Assistant Professor of Applied Quantitative Methods

Prof. Dr. Alexa Burmester is Assistant Professor of Applied Quantitative Methods at Kühne Logistics University. She received her PhD in Marketing at the University of Hamburg (Germany). She holds a Diploma in Business Administration from the University of Hamburg. Before joining Kühne Logistics University in 2021, Alexa Burmester was a post-doc researcher and Habilitand at the Institute of Marketing & Media at University of Hamburg, Germany.

Alexa Burmester has taught various quantitative methods, marketing and digitalization classes in bachelor, master, and PhD programs at the University of Hamburg as well as statistics courses as external lecturer at the Kühne Logistics University. In her teaching she combines fundamental quantitative methods and real world managerial problems to prepare students for making data driven decisions. She uses various teaching methods to foster the students’ learning process and invites representatives from the industry to connect theory and practice.

Alexa Burmester's research focuses on solving methodological challenges in the context of quantitative data. Her research topics cover marketing, digitalization and sustainability and are driven by real-world problems from practice. In this context she is specialized on solving endogeneity issues, a common problem of secondary data. In her research she implemented instrumented variables, propensity score matching, but also an gaussian copula approach to resolve issues of endogeneity in the absence of appropriate instrument variables. Her research has been published in International Journal of Research in Marketing. She has also presented her work at major international conferences (e.g., Marketing Science Conference, The European Marketing Academy Conference, European Media Management Association Conference). She achieved the 2nd place at the EMAC McKinsey Marketing Dissertation Award and her work received the Best Paper Award of the International Journal of Research in Marketing in 2015.

Academic Positions

Since 8/2021

Assistant Professor of Applied Quantitative Methods, Kühne Logistics University, Hamburg, Germany
2019 - 2021

External Lecturer for Statistics, Kühne Logistics University, Hamburg, Germany

2013 - 2021

Assistant Professor at the Chair for Marketing & Media of Prof. Dr. Michel Clement, University of Hamburg, Hamburg, Germany

9/2011

Visiting Scholar, University of Groningen, Groningen, The Netherlands

2006 - 2014

Lecturer for Cinema 4D, Kunstschule Alsterdamm, Hamburg, Germany

Education

2009 -  2013

Dr. rer. pol., University of Hamburg, Hamburg, Germany

2005 - 2009

Diploma in Business Administration, University of Hamburg, Hamburg, Germany

2001 - 2005Graphic Design Degree, Kunstschule Alsterdamm, Hamburg, Germany