Prof. Dr. Alexa Burmester is Assistant Professor of Applied Quantitative Methods at Kühne Logistics University. She received her PhD in Marketing at the University of Hamburg (Germany). She holds a Diploma in Business Administration from the University of Hamburg. Before joining Kühne Logistics University in 2021, Alexa Burmester was a post-doc researcher and Habilitand at the Institute of Marketing & Media at University of Hamburg, Germany.
Alexa Burmester has taught various quantitative methods, marketing and digitalization classes in bachelor, master, and PhD programs at the University of Hamburg as well as statistics courses as external lecturer at the Kühne Logistics University. In her teaching she combines fundamental quantitative methods and real world managerial problems to prepare students for making data driven decisions. She uses various teaching methods to foster the students’ learning process and invites representatives from the industry to connect theory and practice.
Alexa Burmester's research focuses on solving methodological challenges in the context of quantitative data. Her research topics cover marketing, digitalization and sustainability and are driven by real-world problems from practice. In this context she is specialized on solving endogeneity issues, a common problem of secondary data. In her research she implemented instrumented variables, propensity score matching, but also an gaussian copula approach to resolve issues of endogeneity in the absence of appropriate instrument variables. Her research has been published in International Journal of Research in Marketing. She has also presented her work at major international conferences (e.g., Marketing Science Conference, The European Marketing Academy Conference, European Media Management Association Conference). She achieved the 2nd place at the EMAC McKinsey Marketing Dissertation Award and her work received the Best Paper Award of the International Journal of Research in Marketing in 2015.
|Assistant Professor of Applied Quantitative Methods, Kühne Logistics University, Hamburg, Germany|
|2019 - 2021|
External Lecturer for Statistics, Kühne Logistics University, Hamburg, Germany
|2013 - 2021|
Assistant Professor at the Chair for Marketing & Media of Prof. Dr. Michel Clement, University of Hamburg, Hamburg, Germany
|Visiting Scholar, University of Groningen, Groningen, The Netherlands|
2006 - 2014
|Lecturer for Cinema 4D, Kunstschule Alsterdamm, Hamburg, Germany|
|2009 - 2013|
Dr. rer. pol., University of Hamburg, Hamburg, Germany
|2005 - 2009|
Diploma in Business Administration, University of Hamburg, Hamburg, Germany
|2001 - 2005||Graphic Design Degree, Kunstschule Alsterdamm, Hamburg, Germany|