Research Projects

Find the projects you are interested in by using the filter (or search field) to select them by subject or person (or status).

Marketing of hedonic media products in the age of digital social media, Phase 2: Needmining – Analysis of social networks for targeted product development


Prof. Dr. Christian Barrot (Kühne Logistics University - KLU), Oliver Ettrich (KLU Kühne Logistics University)

Funding phase two builds upon the findings of the first funding phase, which investigated targeted marketing communication with social networks in the early phases after product launch of hedonic media products such as books, computer games or music. This project looks at the time before product launch to investigate methods of quantitative support for the ideation and product development phases. Existing text mining approaches are to be refined and extended, enabling automated Needmining, i.e. a quantitative, objective representation of potential customer needs. This datafication of the ideation- and product development phase is to be established, so that quantitatively collected, qualitatively edited wishes, filtered out of the communication of the potential customers can be used as decision support instead of biased instinct and creativity.

Creating Value, Marketing

Security in Food Production and Logistics with Distributed Ledger Technology - NutriSafe


Prof. Dr. Hanno Friedrich (Kühne Logistics University - KLU)

The greater scope of NutriSafe (funded by the German Federal Ministry for Research and Education) is to ensure the security of food production and logistics via "Distributed Ledger Technology" (DLT). This sub project uses exemplarily work out of the Hamburg Region. It aims to analyze the resiliency of the food supply chain and explore the potential of increasing transprency in regional food supply with the implementation of DLT into practice. This is further examined through knowledge transfer via consumer experiments.

Digital Transformation, Environment, Food Logistics, Sustainability

Internet of Food and Farm 2020


Prof. Rod Franklin, PhD (Kühne Logistics University - KLU)

How can the Internet of Things (IoT) secure sufficient, safe and healthy food and strengthen competitiveness of farming and food chains in Europe? It is expected that the project, funded by the European Community, will pave the way for data-driven farming, autonomous operations, virtual food chains and personalized nutrition for European citizens.

Digital Transformation, Food Logistics, Environment, Sustainability

Accelerating the Path Towards Physical Internet - SENSE


Prof. Rod Franklin, PhD (Kühne Logistics University - KLU)

The SENSE project objective is to accelerate the path towards the Physical Internet (PI), so that advanced pilot implementations of the PI concept are well functioning and extended in industry practice by 2030, and hence contribute to at least 30 % reduction in congestion, emissions and energy consumption. The project is funded by the European Community.

Sustainability, Digital Transformation, Transport Logistics, Environment

HANSEBLOC: Hanseatische Blockchain-Innovationen für Logistik und Supply Chain Management


Dr. Moritz Petersen (Kühne Logistics University - KLU)

Traditionally, transport and logistics companies have exchanged documents, waybills and customs documents in paper form or, more recently, through various digital means such as email. However, the lack of an integrated software solution, due to the large number of companies involved, causes errors and does not protect records against tampering. The HANSEBLOC project, funded by the German Federal Ministry for Research and Education (BMBF) aims to develop prototypes of such an integrated system using blockchain technology.

Creating Value, Digital Transformation

Smart Urban Retail Services – Integrated Service System for Crosschannel-Trade in the Cities of the Future (SURTRADE)


Prof. Dr. André Ludwig (Kühne Logistics University - KLU)

The project is designed to help the retail sector meet the needs of urban customers and their environments. In the future, actual product-offering will no longer solely be the physical product, but the combination of the product and a number of related services, including logistics services.

Digital Transformation, Logistics, Retailing

SMart Event ForeCast for Seaports (SMECS)


Prof. Dr. André Ludwig (Kühne Logistics University - KLU), Prof. Dr. Hanno Friedrich (Kühne Logistics University - KLU)

In order to counteract disruptions in the transport process at seaports, the actors involved must be proactively informed about the disruption and the new estimated time of arrival. So far, however, there is a lack of comprehensive forecasting models, which can estimate the new times of arrival on the basis of planned and actual data. The SMECS research project, funded by the German Federal Ministry of Transport and Digital Infrastructure (BMVI) will provide this estimation and support actors in their decisions. Initially, the project will focus on container transport on rail and will be extended to other modes of transport later.

Digital Transformation, Infrastructure, Transport Logistics

TDR³ - Time-dependent routing of regenerable resources


Prof. Dr. Asvin Goel (Kühne Logistics University - KLU)

It can be expected that road freight transport in the European Union will increase by around 50% until 2050. This growth in road traffic will increasingly lead to traffic congestion and travel times along some routes will increasingly depend on the traffic situation. This research project, funded by the German Research Foundation (DFG) aims to develop models and methods allowing transport service providers to tackle the economical, ecological, and societal challenges that arise due to this increase, with a particular focus on planning routes and schedules for regenerable resources, such as battery-powered vehicles. 

Transport Logistics, Sustainability, Environment

Social Comparisons and Organizational Leadership


Prof. Christian Tröster, PhD (Kühne Logistics University - KLU), Benjamin Korman (Kühne Logistics University - KLU)

The purpose of this German Research Foundation (DFG) funded research project is to advance our understanding of the cognitive bases of organizational leadership. Most leadership theories since the 60s have viewed the leader-follower relationship in isolation. We challenge this perspective by investigating the social embeddedness of this relation. In a nutshell, we argue (and find)  that followers form evaluations of their leaders based on comparisons with how their leader treats other coworkers. This simple but intriguing insight has the potential to change how leadership is theoretically conceived and may help gain new insights in how people should lead their subordinates.  

Leadership, Creating Value

Marketing of hedonic media products in the age of digital social media


Prof. Dr. Christian Barrot (Kühne Logistics University - KLU), Jan Schalowski (Kühne Logistics University - KLU)

Social interactions among customers play a key role in the purchase and consumption process of hedonic media products (HMP) because the quality of HMP is difficult to assess. The emergence and dissemination of digitalsocial media (DSM) substantially change the nature of these interactions. The purpose of this research project funded by the German Research Foundation (DFG) is to focus on analyzing network structures in DSM. The objective is to model these structures and gain an understanding about how interactions emerge and develop. How and why do network activity affect individuals? What are market reactions to marketing activities in the age of DSM? And how does the DSM impact on firms in the HMP industry?

Marketing, Creating Value