Research Projects

Find the projects you are interested in by using the filter (or search field) to select them by subject or person (or status).

Social Comparisons and Organizational Leadership


Prof. Christian Tröster, PhD, Benjamin Korman

The purpose of this German Research Foundation (DFG) funded research project is to advance our understanding of the cognitive bases of organizational leadership. Most leadership theories since the 60s have viewed the leader-follower relationship in isolation. We challenge this perspective by investigating the social embeddedness of this relation. In a nutshell, we argue (and find)  that followers form evaluations of their leaders based on comparisons with how their leader treats other coworkers. This simple but intriguing insight has the potential to change how leadership is theoretically conceived and may help gain new insights in how people should lead their subordinates.  

Leadership

Marketing of hedonic media products in the age of digital social media


Prof. Dr. Christian Barrot, Jan Schalowski

Social interactions among customers play a key role in the purchase and consumption process of hedonic media products (HMP) because the quality of HMP is difficult to assess. The emergence and dissemination of digitalsocial media (DSM) substantially change the nature of these interactions. The purpose of this research project funded by the German Research Foundation (DFG) is to focus on analyzing network structures in DSM. The objective is to model these structures and gain an understanding about how interactions emerge and develop. How and why do network activity affect individuals? What are market reactions to marketing activities in the age of DSM? And how does the DSM impact on firms in the HMP industry?

Marketing, Digitalization

Sequential Distribution of Hedonic Media Products


Prof. Dr. Dr. h.c. Sönke Albers, Cord Otten

Hedonic media products (HMP) are mostly published with sequential distribution strategies. For example, motion pictures are typically displayed in movie theatres first before subsequent releases on DVD/ Blue-Ray, video-on-demand and TV. In this research project we explore the interdependencies of company generated contend (“paid media”), user generated content (“earned media”) and sales success, specifically in subsequent distribution channels. The project is funded by the German Research Foundation (DFG).

Digitalization, Marketing

Development of an Assessment Toolkit to Determine Logistics Competences, Skills and Training


Prof. Dr. Kai Hoberg, Prof. Alan C. McKinnon, PhD, Moritz Petersen

A recent study for the World Bank showed a shortage of people with the right skills to meet the needs of the logistics industry. A series of recommendations to governments wishing to raise the level of logistics skills in their countries was made. This research project aims to develop a toolkit that governments can use to (1) assess the availability of logistics skills, certifications and training in their countries and (2) find out how to deal with logistics skill shortages.

Logistics, Tool Kit

Differentiated port infrastructure charges to promote environmentally friendly maritime transport activities and sustainable transportation


Prof. Michele Acciaro, PhD

The project aims to make recommendations and offer a toolbox for European ports to be more environment-friendly. The project study showed how rebates on port fees to promote greener shipping have become common in the sector. If incentive schemes like this are to make a difference, they should be combined with other instruments and all ports in the EU should offer them. Funded by the European Commission.

Maritime Logistics, Environment

A Global Overview on Logistics Comptences, Skills and Training


Prof. Alan C. McKinnon, PhD, Prof. Dr. Kai Hoberg, Christoph Flöthmann

On behalf of the World Bank a study was conducted as part of this research project to provide a global overview on logistics competences, skills and training. Based on a global survey the research provides strong evidence for a global shortage of qualified logistics personnel on all occupational levels. The problem is most acute in emerging regions. To solve the skills shortage, the study provides numerous recommendations to the various stakeholder groups, i.e. governments, companies, logistics associations, and educational institutions , to get access to talent and to facilitate the “upskilling” of logistics labor through training and development. Those include facilitation of multi-stakeholder collaboration, updating of outdated university curricula, application of blended learning approaches, and creation of more appealing working environments for operative logistics staff.

Logistics

Preventing Shortfalls in Food Logistics


Prof. Dr. Hanno Friedrich

Reliable food supply is a basic human need. In order to meet this, an efficient risk management for the prevention of food supply shortfalls is required by public authorities and private enterprises. The objective of this research project (SEAK, funded by the German Federal Ministry for Research and Education) is to support this by developing decision-support systems to analyze different scenarios of food supply shortfalls in Germany. One of the main outcomes is a macroscopic dynamic commodity flow model that describes the supply of food on a regional level. This can be used to determine the vulnerability of regions in food supply.

Food Logistics