Managers: Improper Behavior Discourages Consumers

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Ethical lapses by managers have an adverse impact on customer purchasing behavior. This is the finding of a study by Professors Niels Van Quaquebeke, Christian Barrot, and Jan Becker from Kühne Logistics University (KLU). A company may otherwise be socially responsible and promote this fact, but its managers’ behavior has a greater influence on purchasing decisions.

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