Prof. Dr. Christian Barrot - Publications | KLU



Professor Christian Barrot, Associate Professor of Marketing and Innovation


Publications - Christian Barrot

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  • Journal Articles (Peer-Reviewed)

  • Maecker, Olaf, Christian Barrot and Jan U. Becker (2016): The effect of social media interactions on customer relationship management, Business Research, 9 (1): 133-155.
  • Meyners, Jannik, Christian Barrot, Jan U. Becker and Jakob Goldenberg (2016): The Role of Mere Closeness: How Geographic Proximity Affects Social Influence, MSI Report, Marketing Science Institute: Cambridge, MA, 16-106.
  • Armelini, Guillermo, Christian Barrot and Jan U. Becker (2015): Referral programs, customer value, and the relevance of dyadic characteristics, International Journal of Research in Marketing, 32 (4): 449-452.
  • Barrot, Christian, Jan U. Becker, Michel Clement and Dominik Papies (2015): Price Elasticities for Hardcover and Paperback Fiction Books, Schmalenbach Business Review, 67 (1): 73-91.
  • Fandrich, Thomas, Christian Barrot and Jan U. Becker (2014): Deckungsbeitragsorientierte Steuerung von Targeting-Kampagnen, Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 66 (11): 602-625.
  • Barrot, Christian, Jan Kuhlmann and Andrea Popa (2013): Influence of Personal Communication Networks on Innovation Adoption – Using Multi-Agent-Simulations to Optimize the Roll-Out of an Innovative Medical Device, International Journal of Innovation and Technology Management, 10 (5): 1-19.
  • Schlereth, Christian, Christian Barrot, Bernd Skiera and Carsten Takac (2013): Optimal Product-Sampling Strategies in Social Networks: How Many and Whom to Target?, International Journal of Electronic Commerce, 18 (1): 45-72.
  • Barrot, Christian, Jan U. Becker and Jannik Meyners (2013): Impact of service pricing on referral behavior, European Journal of Marketing, 47 (7): 1052-1066.
  • Barrot, Christian, Jan U. Becker and Michel Clement (2011): Entrepreneurial Marketing in Online-Netzwerken, Zeitschrift für Betriebswirtschaft, 81 (6): 5-25.
  • Hinz, Oliver, Bernd Skiera, Christian Barrot and Jan U. Becker (2011): Seeding strategies for viral marketing: An empirical comparison, Journal of Marketing, 75 (6): 55-71.
  • Barrot, Christian, Sönke Albers, Bernd Skiera and Björn Schäfers (2010): Vickrey vs. ebay: Why second-price sealed-bid auctions lead to more realistic price-demand functions, International Journal of Electronic Commerce, 14 (4): 7-38.
  • Journal Articles (Professional)

  • Barrot, Christian, Jan U. Becker, Oliver Hinz and Bernd Skiera (2013): Superspreader - Welche Kunden sich für Virale Marketing-Kampagnen eignen, Planung & Analyse, 30(4): 32-34.
  • Conference Proceedings

  • Fandrich, Thomas, Michael Riechert and Christian Barrot (2013): Social network targeting with revealed preferences. Is there really value in Facebook user profiles?, in: Karaosmanoglu, Elif (ed.): Lost in Translation: Marketing in an Interconnected World.
  • Meyners, Jannik, Christian Barrot and Jan U. Becker (2013): The Role of Geographic Distance on Product Adoption and Customer Referrals for Digital Natives and Digital Immigrants, in: Karaosmanoglu, Elif (ed.): Lost in Translation: Marketing in an Interconnected World.
  • Barrot, Christian and Thomas Fandrich (2012): Information or Entertainment? The Effect of Online Product Videos on Buying Intention and Revisits, in: Rita, Paulo (ed.): Marketing to Citizens: Going beyond Customers and Consumers.
  • Henningsen, Sina, Christian Barrot and Kristina Petersen (2011): From Simulation to Marketing Practice - Extending Garber et al.'s Approach to Predict New Product Success for Real-Life Applications, in: Makovec Brenčič, Maja, Tanja Dmitrović, Monika Lapanja and Ajda Seničar (ed.): The Day after: Inspiration, Innovation, Implementation: Conference Proceedings, Faculty of Economics: Ljubljana.
  • Barrot, Christian and Jan U. Becker (2010): Complexity vs. Network Effects: How different tariff models affect referrals for a telecommunication service, in: Beckmann, Suzanne C., Torsten Ringberg and Thomas Ritter (ed.): The Six Senses: The Essentials of Marketing: 39th EMAC Conference: Copenhagen Business School. Department of Marketing, Denmark, 1-4 June 2010: Conference Proceedings, Copenhagen Business School. Department of Marketing.
  • Barrot, Christian, Jan U. Becker and Lucas Bremer (2009): Personal vs. relational characteristics: What are the drivers of customer referrals?, in: Helfer, Jean-Pierre and Jean-Louis Nicolas (ed.): Marketing and the Core Disciplines: Rediscovering References?.
  • Barrot, Christian and Jan U. Becker (2008): The Customer Sales Force - Using Referral Reward Programs for Customer Acquisition, in: Perks, Keith J. and Paurav Shukla (ed.): Marketing landscapes. A pause for thought, University of Brighton: Brighton.
  • Barrot, Christian and Sönke Albers (2007): Did They Tell Their Friends? – Using Social Network Analysis to Detect Social Contagion Processes, in: Engilbertsson, Halldór Örn (ed.): Flexible marketing in an unpredictable world.
  • Barrot, Christian and Sönke Albers (2005): Diffusion of Internet Services: Does Spatial Proximity of Adopters Still Matter?, in: Troilo, Gabriele (ed.): Rejuvenating Marketing: Contamination, innovation, integration.
  • Albers, Sönke, Christian Barrot, Björn Schäfers and Bernd Skiera (2004): Vickrey Auction and its Ability to Estimate Consumers’ Willingsness-to-pay, in: Munuera-Alemán, José L. (ed.): Worldwide Marketing.
  • Book Chapters

  • Barrot, Christian (2009): Prognosegütemaße, in: (ed.): Methodik der empirischen Forschung, 3. ed., Gabler: Wiesbaden, 547-560.
  • Reimer, Kerstin and Christian Barrot (2009): Hazard-Raten-Modelle, in: (ed.): Methodik der empirischen Forschung, 3. ed., Gabler: Wiesbaden, 331-348.