Innovation & New Business Ventures

Degree program: BSc Managment

In this course, students will develop a broad understanding of the role of product or service innovations at the firm, consumer and market level. Particular learning outcomes focus at the firm level on the drivers/barriers of innovations within firms and the (dis-)advantages of developing innovations through new business ventures. Furthermore, the course discusses concepts to understand why customers adopt specific innovations and what drives the success of innovations at market level.

Course offered by:

Prof. Dr. Christian Barrot