Revenue Management and Service Operations
Degree programs: MSc Management, MSc Logistics & SCM
Pricing strategy and revenue optimization – or revenue management, as the latter is also called – focus on how a company can make and update pricing and product availability decisions across its various selling channels in order to maximize profitability. The use of these optimization strategies has transformed the transportation and hospitality industries and has become increasingly important in retailing and the telecommunication, entertainment, financial services, health care and manufacturing industries.
|Offered by||Prof. Joern Meissner, PhD|
|ECTS credits||5 Credit Points|
|Semester||2 (Spring Semester)|
|Method of examination||Written Exam|